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demographics

Let’s Calculate Television Program Ratings a New Way

The time has come to stop depending on the statistical few to have the same tastes as the variety of viewers across the country. When they are picking from half-a-dozen choices, that might have had some merit, but when picking from about 1,000 choices, those 5,000 Nielsen families seem woefully under-representative. With just a new twist with available technology, there can be upwards of 200,000,000 votes as to what is worthy of being on the air and what isn’t. Whether watched live on DTV, or a week later off your laptop’s hard-drive, you can tell the powers that be that you are watching.

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Form Demographics

I have trouble whenever I have to fill out those demographics boxes on forms. I never quite know what to answer and still be truthful. I know I’m not alone in this, as the Mulligan Stew that is America is flavored with its demographic blends.

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