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advertising

Is It Now Time For Blipverts?

This past television season has seen an amazing shift in the entertainment viewing landscape. Due to a ripening of a variety of media, we have finally entered the nirvana of on-demand entertainment. The question is: how to monetize it?

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Full Prices, Please

Even if we don’t admit it, at some point just about everyone with a television will watch one of the 1/2-hour product infomercials. You can’t help it. They suck you in. The thing I hate is how they subtly suck your wallet.

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Why Attack Ads Matter

I loathe political attack ads. They don’t contribute to the constructive debate and are often such a conglomeration of out-of-context snippets (I …

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